About EXP Institute

A school for the people who make brands unforgettable.

Founded on a simple conviction — that the most powerful marketing is felt, not just seen.

Professionals collaborating in a workshop

Practice over theory.

EXP Institute trains a new generation of experiential, PR and AI-fluent marketers. We blend the rigour of a graduate programme with the pace of a working agency, so every graduate leaves fluent in strategy, confident on the ground, and ready to lead.

Our faculty are practitioners first, and every course is delivered 100% online — live virtual classes, self-paced material and one-to-one mentoring — so you can study from anywhere in South Africa. Behind it all is our Sandton head office at 180 Katherine Drive, minutes from the agencies, brands and venues where our graduates go on to build careers.

What We Stand For

Our approach

01

Practice Over Theory

Real briefs, real events, real deadlines — from your first week to your last.

02

Mentorship That Matters

One-to-one guidance from producers, PR leaders and AI specialists still shaping the industry.

03

Careers, Not Just Credits

Portfolio reviews, placement support and an alumni network that opens doors.

30+
Industry Mentors
21
Courses
4
Quarterly Intakes
100%
Online

Ready to talk?

Speak to our admissions team.

Have a chat with an advisor — no pressure, just clarity on which online course fits your goals.

Speak to an Advisor